Decoding its Role in WordPress SEO

A decade ago, SEO strategies followed a relatively similar formula – conduct keyword research, stuff the selected keywords into your webpage content, and voila, your page could rank number one for that keyword. This approach, however, has drastically evolved due to the advent of semantic search.

Semantic search moves beyond just keywords to focus on search queries’ actual intent and contextual meaning. So, it’s not merely about using certain keywords but understanding why users search for them and what they intend to do with the information.

This evolved approach brings a level of sophistication to SEO, particularly for WordPress, which powers over 43% of all websites globally as of 2023.

The addition of semantics to the search process means the user’s intent, query context, and relationships between words are evaluated to generate the most accurate results possible. Advanced intent comprehension enables WordPress sites to serve their audiences better by providing more relevant content and improving overall user experience.

Disclaimer: This is a guest blog submitted by Jaya Iyer, an SEO writer.

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