How to Increase Conversion Rate in 2022: 14 Effective Ways!

June 4, 2022
Cloudways Managed Cloud Hosting Platform
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If you’re here, you’re probably asking yourself how to increase conversion rates for your website. You’re not alone – it’s a classic conundrum.

While you have no trouble attracting website visitors, who spend plenty of time on it, there’s still something missing. A make-or-break metric that every ecommerce business’s success depends on it.

We’re talking, of course, about conversion rate.

This is the percentage of people visiting your site that have taken a desired action: be it purchasing, signing up for more information, or submitting their contact details. Essentially, conversion rate is a measure of how much your audience wants what you’re providing – and how easy you’re making it for them to get it.

If your conversion rate isn’t too hot, it could mean there isn’t much of an audience for your product or service. If that’s the case, well… we can’t do much about that!

But it could also mean you just haven’t optimized your site to maximize conversions. If this is the case, we can help.

We’ve put together the best ways to improve conversion rates, so read on for 14 tried-and-tested ways to boost your website conversions. Be it through behavior tracking, pop-ups, forms, chatbots, or trust signals, these methods will help ensure your audience isn’t just viewing your website….

…but doing exactly what you want them to.